Mission

To Equip Successive Generations of Armenians, Starting with our Children, with all the Tools, Technologies, Skills, and Leverage Required to Succeed in Tomorrow’s Ever-Competitive Globalized World, both as Individuals and as an Inseparable, Hard-Networked, and Singular Group, Academically and Athletically.

Objective

To Improve the Quality of Life and Global Competitiveness of Successive Generations of Armenians, Starting with our Children, as they Conquer Peaks of Success on the Global Arena with the Tool-Kits Acquired through ArmERG, and to Propel them to Aim for even Higher Goals with Continued Involvement in ArmERG’s Academic, Athletic, Artistic, Technological, and Business Projects.

Vision

Reproduction of ArmERG and its Model in Multiple Communities across the Globe by Chain Reaction in Order to Accomplish the Mission and to Meet or Beat the Objectives Set forth by ArmERG while Abiding by ArmERG’s Philosophy and Culture that will Turn the Armenians of Tomorrow into a One-of-a-Kind Phenomenon Serving as the Ultimate Source and Beacon of Knowledge and Progress.

Strategy

Steady and Measured Expansion of Operations in Scale, Scope, and Geography, both Vertically and Horizontally, through the Use of Positive Feedback Loop Effect whereby All Involved Parties are Incentivized to Network into ArmERG with Multiple Mutual Strong Bonds and Inter-Dependencies.

Positioning

To Establish Dominant Presence in Providing High-Quality Educational, Athletic, Artistic, Technological, Professional, and Business Services Starting in the Currently Underserved Armenian Community of Los Angeles while Achieving Self-Sufficiency and Accumulation of Inherent Value in Terms of Intellectual and Material Resources, before Replicating this Process Strategically in Other Armenian Communities (of Diaspora and Armenia Proper) over the Long Run.

Philosophy and Culture

Building a Future with an Optimistic Outlook while Calibrating our Steps Drawing from the Historical Past; Constantly Reinforcing ArmERG’s Present Standing and Image by Establishing Quality Intra- and Inter- Organizational Networks Based on Common Goals, High Degree of Tolerance and Empowerment, as well as Extreme Regard for the Value of a Person.

2009
2010
2011
2012
2013
2014
2015
2016
2017
Founded ArmERG
ArmERG was Founded in San Fernando Valley, Los Angeles, California, USA, by a Group of Young Armenian-Americans
Research/Surveys
Research and Surveys were Conducted
New Business and Marketing Plans were Developed
Long-Term Strategy was Established
Beta-testing was Conducted before Market Entry
Athletic Programs
Serious Soccer (SS) and Serious Tennis (ST) – were Started
ArmERG was Re-organized
ArmERG-Armenia was Formed
Academic Programs
Serious Proctoring (SP) and Serious Chess (SC) – were Started
Re-vitalized ArmERG.com
(Projected) Introducing Afterhours General Proctoring (GP) in N. Hollywood and Expanding Serious Soccer (SS) into Glendale/Burbank, California
Athletic Programs to Diversify into Martial Arts (MA)
ArmERG-Armenia to establish Research and Development Center

2009
2010
2011
2012
2013
2014
2015
2016
2017

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